pin any business conversation to the top of the regular Chats screen.Īt the same time, the latest updates from a business will be easier to find: the folder will be pinned to the top of the Chats screen by default and business messages will not mix with personal Chats.move any brand out of the Business Inbox and into the main Chats screen.pin a specific brand's conversation at the top of Business Inbox.
Business Inbox will let users customize their Viber experience and organize the interactions with brands in a way that is most convenient to them: Once the Business Inbox folder is created in the Chats list, all business messages will go there by default. For users that have had conversations with businesses in the past, the Business Inbox folder will appear right after the release. The feature allows for all business messages from official brand accounts to be stored and organized in one folder (such as a bank notification, an order confirmation from a delivery service, a special offer from a store, etc.).īusiness Inbox will be activated once the user receives their first business message. With both users and businesses in mind, Viber’s updates are a step toward providing a better customer experience and brand engagement.Īiming to enhance brand-user communication, Viber introduces Business Inbox globally – a dedicated space for brand-user interactions, accessible directly from an individual’s regular Chats screen. The new offerings include a Business Inbox and a searchable Commercial Account, which will become the next step in Viber’s long-term superapp strategy.Īccording to research reports, 71% of consumers expect companies to deliver personalized interactions, and 82% of organizations plan to implement a value enhancement strategy to deliver a better customer value through services. Rakuten Viber, the global leader in private and secure messaging and voice-based communication, announces two major launches worldwide as a new stage in the evolution of brand-user interaction on the app.
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